Google Supercharges Search with AI Mode and Gemini 2.5
From global AI Overviews to camera-powered visual search, Google redefines how we explore the web with AI.
3 min readHighlights
Google launches AI Mode in Search across the U.S. for all users.
AI Overviews now support 200+ countries and 40+ languages.
New tools include Deep Search, visual Search Live, and agent-powered shopping features.
Source: Image designed by Martech Scholars using Canva Pro and image taken from Google_A smartphone screen showcasing Google’s new “AI Mode” feature in Search.
Google Supercharges Search with AI Mode and Gemini 2.5
At its annual I/O developer conference, Google made bold moves in reshaping its Search experience with powerful AI upgrades. The global rollout of AI Overviews and the introduction of AI Mode with Gemini 2.5 integration marks a seismic shift in how users explore the web.
AI Overviews Go Global
Initially launched in select markets, AI Overviews are now available in over 200 countries and 40+ languages. These summaries offer quick, digestible answers at the top of search results, boosting engagement by over 10% in countries like the U.S. and India.
While past concerns about inaccuracies surfaced, Liz Reid, Google’s VP of Search, confirmed ongoing improvements through constant training and user feedback to increase AI precision and reduce errors.
AI Mode: Smarter, Faster, and Now Public
Previously limited to Search Labs, AI Mode is now live for all U.S. users—no sign-up needed. This new tab enables real-time follow-up questions, accurate answers, and helpful links, all while breaking down complex queries using a “query fan-out” system.
And it’s not just smart—it’s interactive and evolving, powered by Gemini 2.5 and refined through community feedback.
Introducing Deep Search and Search Live
Image Credit: GoogleSay goodbye to research rabbit holes. Deep Search enables advanced users to generate fully cited reports in minutes, thanks to multi-threaded search execution.
Meanwhile, Search Live powered by Project Astra brings the world to your lens. Just point your camera, ask questions, and get real-time visual answers—ideal for learning, shopping, or exploring your surroundings.
AI Agents That Work for You
Google’s newest agentic AI tools can now handle multi-step tasks—from booking tickets to making restaurant reservations. These agents compare options, autofill forms, and even initiate purchases, with user approval as the final step.
Partner platforms include Ticketmaster, Resy, StubHub, and Vagaro.
Smarter Shopping with Gemini
Google is now your AI shopping assistant with personalized product panels, virtual try-ons, and agent-assisted checkouts.
You can upload a photo to see how clothes look on you, build live charts for stocks or sports, and track product prices—all seamlessly integrated within your search journey.
Personalization & Privacy in Focus
AI Mode can now pull context from your past searches and, if you opt in, other Google apps like Gmail.
Planning a trip? It might suggest restaurants based on your flight confirmations. And don’t worry—Google ensures you know what’s being used and lets you manage your privacy at any point.
Google’s Vision: The Future of Search Is Expanding
Google CEO Sundar Pichai sees AI Search as a new frontier, not a replacement. “We’re far from a zero-sum moment,” he said, noting that Search use cases are dramatically expanding as AI evolves.
Final Thoughts: What This Means for Marketers
With AI at the heart of Google Search, digital marketers must rethink SEO strategies. It’s now about context, clarity, and interactivity.
If you’re still optimizing only for keywords, it’s time to level up.
