Privacy

If you need more information or have any questions about our privacy policy, please feel free to reach out to us.

At MarTech Scholars (“MTS”), we highly value the privacy of our visitors. This privacy policy outlines the kinds of personal information collected by MTS and its usage. In this Privacy Notice, “Personal Information” is defined as any information concerning an individual or household that either directly identifies that person or household or makes them identifiable in conjunction with other information. We are committed to protecting Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.

What Information Does MTS Collect?

1. Automatically Collected Data

A large portion of the data we collect via our Website and Services is technical and is gathered and processed automatically through cookies and similar technologies on our Website. Such data, either on its own or combined with other information, may be considered Personal Information. The types of data we collect automatically include:

• The URL of the site you visited before our Website and the URL of the site you visit after leaving our Website.
• The type of device, browser, and operating system you use, as well as your Internet Protocol (“IP”) address.
• Information regarding the articles, content, or services you have searched for and/or viewed on our Website.
• Your usage and browsing history on our Website.
• Data gathered through the use of cookies on our Website (please refer to the sections below on cookies and web beacons for more information).

Google Analytics is integrated into our Website. It uses cookies to gather data such as your visit time, the pages you visited, the time spent on each page of our Website, your IP address, and the type of device, operating system, and browser used to access our Website. You can opt out of Google Analytics using a browser plugin available at http://www.google.com/ads/preferences/plugin/ provided by Google.

MTS and our advertising partners may also use web beacons, which are small, single-pixel GIF images placed in the Website’s code.

2. Data You Provide to Us

We at MarTech Scholars (“MTS”) may collect Personal Information from you, including your name, email address, physical address, and phone number, in connection with activities such as:

• Ordering MTS advertising products via our website.
• Subscribing to our promotional materials and newsletters by mail or email.
• Participating in contests, promotions, or surveys.

The Personal Information we gather, including your name, address, phone number, email address, and payment card details, is essential for processing your online purchases, addressing your inquiries, and contacting you regarding your online purchases when needed.

Additionally, we may collect details about:

• Your personal or professional interests.
• Your previous experiences with MTS products and services.
• Your detailed contact preferences and other Personal Information.

We also gather publicly available information about you from other sources, like newspapers, blogs, commercial websites, or third-party data aggregators. This information is used to enhance the Personal Information we keep about you. Moreover, we may collect Personal Information that you voluntarily disclose on our website, even without our request.

How Does MTS Use Your Information?

The information you provide to MTS serves various purposes, including:

• Processing purchases, refunds, exchanges, and other transactions.
• Contacting you regarding inquiries or communications about your order.
• Responding to customer service queries.
• Informing you about new products, services, special events, and promotions, unless you opt out as per the “How Can You Access or Change Your Information?” section of this privacy policy.
• Understanding your preferences to improve our services.
• Enhancing our website, products, and service offerings.
• Evaluating the effectiveness of our online advertising, content, and programming.
• Conducting analytics, market research, and trend analysis.
• Advertising purposes.

We offer our users the choice to receive or opt out of marketing or promotional communications. Users may also occasionally receive the latest information on products and services through our email newsletter, with the option to opt out at any time.

Who Do We Share Personal Information With?

At MarTech Scholars (“MTS”), we may share the Personal Information you provide to us or that we collect automatically on our Website and through our services with various third-party categories:

• Advertisers: To facilitate targeted and relevant advertising.
• Service Providers: These include data storage, marketing, and communication service providers. They are permitted to use the Personal Information only to provide us with their services and for no other purpose.
• Public Authorities: We may disclose Personal Information to law enforcement or other public authorities if legally required or to protect our rights or the rights of third parties.
• Corporate Affiliates and Transactions: Our subsidiaries and affiliates, or any future owners or co-owners of MTS and/or our Services, as well as their advisors in the event of a corporate merger, consolidation, restructuring, sale of our assets, bankruptcy proceedings, or other reorganizations, in line with this Privacy Notice.

Log Files

Like many websites, MTS uses log files. These files log visits and are a standard part of hosting services’ analytics. The information collected in log files includes internet protocol (IP) addresses, browser types, Internet Service Providers (ISPs), date/time stamps, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user movements on the site, and gather demographic information. Importantly, IP addresses and other such data are not linked to any information that is personally identifiable.

MTS also utilizes Google Analytics for compiling usage statistics. This service, provided by Google, Inc., has its privacy policy which can be reviewed (http://www.google.com/intl/en/policies/privacy/).

Cookies and Web Beacons

When visiting MTS, cookies may be stored on your computer. Cookies are small data files that help identify your browser and can store information about visitor preferences, record user-specific information on which pages are accessed or visited, and customize webpage content based on the visitor’s browser type or other information sent via their browser. Here’s how we use different types of cookies and your options for managing them:

• Required Cookies: Essential for website navigation and use, like accessing secure areas and using services. We use cookies containing encrypted information to uniquely identify you when logged in. These cookies are necessary for operating the Website and can’t be opted out of.
• Performance Cookies: These collect information about Website usage, like which pages are most visited and if error messages are received. This data is used solely to enhance Website functionality and performance. We might engage third parties for tracking and analyzing usage and volume statistical information.
• Functionality Cookies: These allow the Website to remember your choices (such as your username, language, or region) and provide more personal features. They enable optimization of Website use post-login and can be used to remember modifications you make to webpage parts you can customize.
• Targeting or Advertising Cookies: Used to track and analyze usage and volume statistical information from Website visitors. We and third parties use these cookies to track our advertisements’ performance and to display retargeted advertising on other sites based on your previous interaction with our Website. Flash cookies, different from browser cookies, may be used by third parties in this process.
• Google, as a third-party vendor, uses cookies like the DoubleClick DART Cookie to serve ads on MTS based on your visits to MTS and other sites. Opting out of the DART cookie can be done by visiting the Google ad and content network privacy policy. Other advertising partners may also use cookies and web beacons as described above.

Advertising

Advertising constitutes a significant source of revenue for MarTech Scholars (“MTS”). As such, we display advertisements across various services, including on selected webpages and in emails.

The advertisements and links that appear on our Website are delivered directly to your browser by third-party ad servers or ad networks using specific technologies. These technologies automatically capture your IP address when this happens. The data used for targeting is not manually reviewed or disclosed to advertising customers. Additionally, third-party ad networks may utilize other technologies such as cookies, JavaScript, or web beacons to gauge the effectiveness of their ads and to personalize the advertising content you see. For more information about this practice and to understand your choices regarding the use of this information by these companies, please visit https://optout.networkadvertising.org/.

MTS does not have control over or access to cookies used by third-party advertisers. In some instances, MTS may display advertisements from networks like Google’s AdSense or AdExchange. You can review Google’s Ads Privacy Policy (http://www.google.com/intl/en/policies/privacy/). Additionally, Google’s Ads Preferences Manager allows you to tailor your ad settings.

For detailed information on practices and opt-out options of third-party ad servers, you can consult their respective privacy policies. MTS’s privacy policy does not cover the activities of other advertisers or websites.

Should you choose to disable cookies, you can do so through your browser settings. Detailed information about cookie management with specific web browsers is available on the respective websites of those browsers.

Communication Between MTS and You

If you send a message to MTS via email or web form, we store this message for processing, statistical compilation, service improvement, support, or to contact you.

Accessing or Changing Your Information

You can access, review, and edit the Personal Information you have provided to MTS online. You can also request updates to your Personal Information or communication preferences through our Contact Us page. Note that updates may take up to 30 days to process, and you may continue to receive communications using the previously provided information until your request is fully processed.

Furthermore, you can opt out of the use of your Personal Information collected online for marketing or promotional communications at any time by following the unsubscribe instructions included in each newsletter or promotional communication.

Data Retention

MTS retains your Personal Information only as long as necessary for the purposes it was collected. Once these purposes are fulfilled, the information is scrubbed, de-identified, anonymized, or obfuscated as soon as possible, unless retention is required by law.

For MTS customers, we retain your Personal Information throughout the duration of our contractual relationship and thereafter as necessary for the purposes outlined above or to comply with legal obligations. Personal Information collected from newsletter subscriptions is retained until you choose to unsubscribe.

Links to Other Websites

Our website may feature links to external sites of interest. Once these links are used to exit our site, MTS does not control these third-party websites. We cannot be held responsible for the protection and privacy of any information you provide while visiting such sites, and they are not governed by this Privacy Notice. Exercise caution and review the privacy notice relevant to the website in question.

Children

MTS’s Website and services are not intended for children under the age of 16. We do not knowingly collect, sell, or process Personal Information from individuals under 16.

Do-Not-Track Signals

Our Website does not respond to do-not-track signals. However, you may choose to disable certain tracking, such as by disabling cookies in your browser settings.

FOR CALIFORNIA RESIDENTS

In accordance with California Civil Code Section 1798.83, users of the MarTech Scholars (“MTS”) website who are California residents can request specific information about our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us at: privacy@martechscholars.com.

Additionally, California residents have the following rights regarding Personal Information we may have collected:

(a) Requests to Know

You have the right to ask us to disclose:

• The categories of Personal Information we have collected about you.
• The categories of Personal Information about you that we have sold or disclosed for a business purpose.
• The sources from which we have collected Personal Information about you.
• The business or commercial purposes for selling or collecting your Personal Information.
• The categories of Personal Information sold or shared, as well as the third parties to whom the information was sold, categorized by the type of Personal Information for each third party.
• The specific pieces of Personal Information we have collected.

Submit your requests via email at privacy@martechscholars.com. Our responses may be delivered electronically or by mail. We are not obliged to respond to more than two such requests in 12 months.

(b) Requests to Delete

You have the right to request the deletion of any Personal Information about you that we have collected. Upon a verified request, we will delete your Personal Information, unless legally obligated otherwise. Send deletion requests to privacy@martechscholars.com.

(c) Authorized Agents

You can designate an authorized agent to submit requests on your behalf. You need to provide the agent with written permission, and we may require your direct identity verification. Authorized agents with power of attorney pursuant to Probate Code sections 4000-4465 can also make requests on your behalf.

(d) Submission and Response to Consumer Requests

Submit requests for access or deletion of Personal Information via email at privacy@martechscholars.com. On receiving your request, we may ask for more information to verify your identity. This information is only used for identity verification.

We acknowledge receipt of requests within ten (10) days and respond within 45 days after verifying your identity. We ensure the security of your Personal Information by verifying the ownership of the email address linked to your account.

(e) The Right to Non-Discrimination

You have the right not to be discriminated against for exercising your California privacy rights.

(f) Sale of Personal Information

California residents can opt out of the “sale” of their personal information. We may sell certain information to third parties to provide you with tailored offers and promotions.

Under the CCPA, a “sale” may include sharing information such as cookies, IP address, and browsing behavior with third parties for targeted advertising. This allows us to offer you free content and relevant offers.

The categories of personal information we may provide for these purposes include:

• For online targeted advertising: demographic and statistical information, user-generated content, device identifiers, browser and usage data, geolocation, and social media information.
• For sharing with third parties: contact and registration information, demographic and statistical information, employment and education data, user-generated content, device identifiers, and geolocation.

To opt out of the use of your information for purposes considered a “sale” under California law, visit: Do Not Sell My Info.

Transferring Your Information Outside of Europe

When you utilize services from MarTech Scholars (“MTS”), the personal data you provide may be transferred to entities such as our advertisers and service providers (for instance, data storage service providers, marketing service providers, and communications service providers like LiveRamp Inc, Audigent, and ID5) located in the United States. We commit to implementing appropriate security measures to ensure your privacy rights continue to be protected as detailed in this policy. By submitting your personal data, you consent to this transfer, storage, and processing.

Securing Your Personal Information

At MTS, we are dedicated to safeguarding the security of your personal information. To prevent unauthorized access or disclosure, we have established suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect from you.

Marketing Communications

We are eager to share information about our services, products, offers, updates, etc., which might interest you. If you have agreed to receive such information, you have the right to opt out at any time to prevent us from contacting you for marketing purposes. To opt out, please send an email to: privacy@martechscholars.com.

Your Choices and Rights

As a holder of personal information, you possess several legal rights, which can be exercised by contacting us at privacy@martechscholars.com. These rights include:

1. The right to obtain details about the processing of your personal information and to access the personal information we hold about you, in line with GDPR guidelines and limitations.
2. The right to request correction of your personal information if it’s inaccurate or incomplete.

There are certain limitations to these requests. If fulfilling a request would disclose information about another person, or if the information requested for deletion is allowed to be retained by law or our legitimate interests, certain restrictions apply. If you’ve consented to share data with third parties (e.g., through third-party apps), you’ll need to contact those third-party providers directly to manage your information. Should you have unresolved concerns, you’re entitled to lodge a complaint with a data protection authority in your region.

For discontinuing our services or deleting your personal information, requests can be made via privacy@martechscholars.com. Note that we may need to retain certain information for record-keeping, transaction completion, or legal compliance.

Requesting to stop using your information is permissible, especially if you believe we don’t have the appropriate rights to use it. Withdrawing consent won’t affect any processing that has already occurred. You can also opt out of our marketing communications and third-party advertisements as detailed above.

For data portability, upon request, we’ll provide an electronic file of your basic account information and the data you’ve created under your control.

Remember, you have the right to file a complaint with the relevant data protection authority if you believe any of your rights have been infringed upon by us.

FOR RESIDENTS OF THE EUROPEAN UNION (EU)

(a) Transferring Your Information Outside of Europe

When utilizing MarTech Scholars (“MTS”) services, the personal data you provide may be transferred to our entities, advertisers, and service providers (like data storage, marketing, and communication service providers, including LiveRamp Inc, Audigent, and ID5) based in the United States. MTS commits to ensuring the appropriate security measures are in place, safeguarding your privacy rights as detailed in this policy. By submitting your personal data, you consent to such transfer, storage, and processing.

(b) Securing Your Personal Information

MTS is dedicated to the security of your personal information. We have implemented suitable physical, electronic, and managerial procedures to prevent unauthorized access or disclosure, ensuring the safety of the information we receive from you.

(c) Marketing Communications

MTS aims to send you information about our services, products, offers, updates, etc., that might interest you. If you have given consent to receive such information, you can opt out at any time to prevent further marketing communications by emailing us at privacy@martechscholars.com.

(d) Your Choices and Rights

You possess several legal rights concerning the personal information we hold about you. These can be exercised by contacting us at privacy@martechscholars.com. Your rights include:

1. You possess the right to receive details about how we process your personal data and to access the personal data that we maintain about you, in line with the stipulations and constraints of the GDPR. Moreover, you are entitled to ask us to amend your personal data if you find it to be incorrect or incomplete.
2. There are specific constraints on the requests and choices you can make. If complying with your request would involve disclosing information about another individual, or if it involves deleting data that we or your administrator are legally entitled to retain or have a substantial legitimate reason to keep, restrictions apply. In cases where you have authorized us to share your data with third parties, such as through the use of third-party applications, you must directly approach these external service providers to get your information removed or limited. If you have ongoing issues that are not resolved, you are entitled to lodge a complaint with a data protection authority in your resident country, your place of work, or where you believe a breach of your rights occurred.
3. Should you decide to discontinue using our Services or desire to erase your personal data, you or your administrator can request to deactivate your Services account by emailing privacy@martechscholars.com. However, it’s important to be aware that we might be required to keep some information for the purposes of record-keeping, completing transactions, or adhering to legal responsibilities.
4. You have the option to ask us to cease using your data. If you believe that we are not rightfully entitled to use your information, you can request us to stop accessing, storing, using, and processing it. If you previously gave us permission to use your information for specific purposes, you have the right to retract that consent. However, please note that this retraction will not impact any processing that has already occurred. Additionally, if you wish to opt out of having your information used for marketing purposes, you can make this request by contacting us at privacy@martechscholars.com. We might require some time to look into and address your request. In situations where there’s a delay or uncertainty over our right to use your information, we will limit any further use of your information until your request is fulfilled or the issue is resolved, assuming your administrator does not oppose it. Should you not want your information shared with a third-party application, please deactivate the app or reach out to your administrator for assistance.
5. You have the choice to withdraw from our promotional communications. To do so, you can either use the unsubscribe option found in each of our emails or send us an email at privacy@martechscholars.com expressing your desire to opt-out. Please note, however, that even if you choose to opt out of promotional messages, you will still receive essential transaction-related communications from us about our Services.
6. You have the option to stop receiving personalized ads from external companies, including third-party advertisers. To exercise this choice, you can follow the opt-out procedures detailed on this page: Do Not Sell My Info.
7. Data portability refers to your right to receive certain pieces of your data in a format that can be easily transferred to another service provider, such as switching your mobile phone number to a different carrier. This right may apply to some, but not all, of your data. Upon your request, we can supply you with an electronic file containing your basic account details and any information that you have personally generated.
8. If you believe that we have violated any of your rights, you are entitled to file a complaint with the appropriate data protection regulatory body.

Changes to the Privacy Policy

MTS reserves the right to update this Privacy Policy at any time.

Updated on January 26, 2024