Google Discover Now Shows Social Posts & Adds Follow Buttons

Source: Image created by Martech Scholars_Google Discover Just Changed Social Media Forever.

What’s New in Google Discover
Google has rolled out two key updates to Discover that could transform how users engage with content. Starting today, signed-in users can follow publishers and creators directly within Discover. When someone taps a publisher’s name, they’ll see a dedicated space featuring that source’s articles, videos, and social posts. From there, users can choose to follow and get more from that creator over time.

Here’s an example of a social media post in Discover:

Screenshot from: : blog.google/products/search/discover-updates-september-2025, September 2025.

Google explained:
“Now, you can ‘follow’ publishers or creators right on Discover to see more of their content. You can preview articles, YouTube videos, and social media posts before following. Just tap their name to explore a dedicated content hub.”

Social Media Posts in Discover
Alongside the Follow feature, Discover will begin displaying posts from social platforms. Over the coming weeks, users will start to see content from Instagram, X, and YouTube Shorts integrated directly into their Discover feed.

Here’s an example of a social media post in Discover:

Screenshot from: : blog.google/products/search/discover-updates-september-2025, September 2025.

According to Google:
“In the coming weeks, you’ll start to see more types of content in Discover from publishers and creators across the web, such as posts from X and Instagram and YouTube Shorts, with more platforms to come. In our research, people told us they enjoyed seeing a mix of content in Discover, including videos and social posts, in addition to articles.”

Why This Update Matters
For publishers and creators, this means more visibility. Your social content may now surface in Google Discover without requiring audiences to open individual apps. The Follow button also provides a direct signal of audience interest, which could help build more stable Discover traffic over time.

This move builds on Google’s earlier “preferred sources” feature in Top Stories, designed to give users more control over what they see during breaking news and timely queries.

Looking Ahead
The Follow button is available starting today for signed-in users, while social integrations will roll out in the coming weeks. Together, these updates mark a shift toward greater personalization and tighter connections between Google Search, Discover, and social media content.

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