Google Brings Search Console Insights Directly Into Main Dashboard
Google integrates simplified Search Console Insights for clearer, trend-focused performance reporting right inside your main tools.
2 min readHighlights
Search Console Insights now fully integrated with the main dashboard interface.
Features like trending queries and Achievements make data easier to understand.
Designed for creators, bloggers, and non-technical users seeking actionable insights.
Image source: Designed by Martech Scholars using Canva Pro_New Search Console Insights now built into main dashboard for easier trend tracking.
Google Integrates Search Console Insights Into Main Dashboard
Google has officially integrated Search Console Insights into its main Search Console dashboard, marking the end of the standalone beta experience. This move is aimed at simplifying how users—especially non-technical ones—analyze their website’s performance on Google Search.
No longer hidden behind a separate interface, this integration brings site data directly into your daily SEO workflow, offering faster access and a cleaner, more intuitive experience.
What’s New in the Integrated Experience?
Now accessible from the main dashboard, the new Insights interface provides a more seamless and cohesive reporting view. Google’s goal is to help bloggers, content creators, and small businesses understand which content works, what’s trending, and where to improve—without needing deep analytical knowledge.
Showing the new integrated Insights layout
Core Features in the Updated Insights Report
1. At-a-Glance Performance Overview
Quickly view total clicks and impressions, with week-over-week or month-over-month comparisons to track growth.
2. Page-Level Performance Trends
See which individual pages are doing well, which are “trending up,” and which may need attention due to declining clicks.
3. Achievements Feature Lives On
Milestones like hitting 1,000 clicks or ranking for new queries are now highlighted within the dashboard.
Past achievements sent via email remain accessible, with sidebar links coming soon.
Showing example of Achievements section or trending queries
4. Search Query Trends
Identify top search terms, along with rising or declining trends. This feature can help inspire new content or uncover emerging user interests.
Gradual Rollout & Availability
Google confirmed that this feature is rolling out gradually across user accounts. If it hasn’t appeared in your dashboard yet, expect to see it within the next few weeks.
This phased release ensures stability and lets Google collect user feedback before launching it globally.
Why It Matters for Users & Marketers
Whether you’re running a personal blog or managing multiple client sites, this new integration bridges the gap between basic and advanced SEO reporting. It’s also a helpful tool for marketing agencies to better communicate results to clients with less technical background.
With easier access to performance insights, anyone can make more informed content and SEO decisions—without the learning curve.
