Perplexity Unveils Comet Plus: AI Subscription Pays Publishers for Traffic & Citations
Perplexity launches Comet Plus to reward publishers for webpage visits, AI search citations, and agent-driven actions.
2 min readHighlights
Comet Plus offers a $5/month plan that rewards publishers for visits, citations, and AI actions.
Subscribers get direct access to publisher sites, AI-informed answers, and advanced agent workflows.
New revenue-sharing model aims to align payouts with actual user engagement and AI-driven interactions.
Image Source: Image created by Martech Scholars_Perplexity launches Comet Plus to reward publishers for traffic and AI-driven engagement.
Perplexity Launches Comet Plus to Pay Publishers for Traffic, Citations & AI Actions
Perplexity is introducing Comet Plus, a subscription-based initiative aimed at compensating publishers for the growing role of AI-driven traffic. Priced at $5 per month, Comet Plus is included with Perplexity Pro and Max plans, giving subscribers access to publisher content and AI-enhanced answers.
How Comet Plus Works
Subscribers gain direct entry to publisher sites, richer AI responses based on trusted sources, and agent workflows that automate tasks such as booking or scheduling. This innovation ties together browsing, AI answers, and intelligent agent interactions, making the web more interactive and profitable for content creators.
Revenue-Sharing Model Explained
Perplexity calls Comet Plus the first model to compensate publishers across three interaction types:
- Human Visits – When users click through to a publisher’s site.
- Search Citations – When AI answers reference publisher content.
- Agent Actions – When Comet’s AI agents use publisher resources to execute tasks.
Unlike traditional paywalls or flat licensing fees, payouts depend on actual engagement, aligning publisher earnings with real demand.
Why It Matters
As AI reshapes web traffic, publishers seek new ways to monetize content beyond ads and subscriptions. Comet Plus could serve as a blueprint for sustainable revenue-sharing in an AI-first era.
Looking Ahead
Perplexity plans to announce early publishing partners soon, alongside the Comet browser’s public launch. Success will hinge on transparent reporting, fair payouts, and scalability, determining whether Comet Plus becomes a game-changing compensation model or remains an experiment.
